Breakfast, Not Rocket Science
2010 Food & Wine Festival, Part 1: Argentina
At Disney, All That Glows Does Not Explode
George Roush Lets His Hair Down at Rapunzel Event
Doing Things at Disney in the Dark
Who Told Disney the French Don't Eat Breakfast?
This one's for the MBA hopefuls in the audience: a lengthy management case study about EuroDisney and the company's struggles with Disneyland Paris.
In previous hullabaloo I wrote about the rides and attractions in Disneyland Paris, and I think I may have mentioned a few dismal moments in the park's history, such as a chef committing suicide over his depression at the company's decision to cut back on fresh produce.
But I never dug into the guts of the thing and I never looked at it from a high-level management perspective. Who'd want to? Dull stuff.
Except it's not!
The anonymous person who wrote (or posted) the EuroDisney case study on MBA Knowledge Base turned it into a reasonably thrilling tale replete with Disney's failure to fully understand the French culture: many French, it seems, regard EuroDisney as an egregious example of 'American imperialism' and look upon Disney characters with 'scorn'. Yet they love Jerry Lewis. Go figure.
In another example - this one rather funny - Disney executives believed the tall tale that 'Europeans don't eat breakfast' and in 1994 reduced the breakfast options available at the park. You can guess what then happened: the French lined up for breakfast.
The case study is full of these tidbits. Enjoy it over breakfast.