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Minnie Moms: New Sarah Palin Demographic?
Disney's Moms Panel has been successful both as a marketing stunt and as a genuinely helpful service: it takes in Disney questions by e-mail and returns Disney answers on-line.
The selling point of the Moms Panel is slightly paradoxical. Disney runs the Panel, selects the panelists, and provides space on one of its Web servers. But Disney doesn't employ the Moms (or occasional Dad). Each panelist, theoretically, can answer questions with as much candor as they deem appropriate (or political).
No good idea resists replication for long. Amy Eastman of GrowingUpDisney published the first 'meeting' of her imaginatively named Minnie Moms Panel today.
The Minnie Moms share their insights weekly on a given topic (or in response to questions). Their first topic, appropriately enough, is which ride or attraction did your child first experience on his first trip to Disney World. Some of the panelists stray from the topic, but overall it's an interesting first installment in what should become a popular feature on Amy's site.
I'm waiting now for someone to start the Goofy Grandmas Panel.